Park Lane Casino hit the online market in 2015 hoping that its luxury London background would springboard the casino in to the mainstream. But there’s more to Park Lane than just strong branding.
We all know about the link between casino success and strong promotions. Park Lane pushes very hard on this side of the business by offering a 200% welcome package worth up to £2,000 on the first deposit. Ongoing promotions are offered regularly to existing players and range from the usual deposit bonuses and free spins to leaderboard tournaments and innovative competitions, such as prizes for spotting hidden objects within the games.
Players who prefer to play without bonuses have the option to opt-in to the cashback program by contacting the customer support via live chat. The cashback has no wagering conditions and is ideal for players who don’t want to be tied down by playthrough requirements. On top of these promotions there’s a loyalty program which rewards players with comp points for every bet made. The rate at which comp points are rewarded is rather low, but on the upside they can be exchanged for instantly withdrawable cash.
The games library is another area where Park Lane makes a point of being different. There is a pretty large selection of games available. Usually, we would expect such a large games list to be full of what we would call ‘fluff’ (games people don’t really play). Interestingly, there’s very little fluff at Park Lane, there aren’t many games in the library we wouldn’t recommend. There’s a large amount of slots to choose from alongside a decent selection of table games including some interesting variations which aren’t easy to find in online casinos, such as Geoff Hall’s patented Blackjack Switch. The live casino is very good and the mobile version of the casino offers a user friendly experience while still maintaining the strong visuals of the website.
Players’ information and transactions are kept safe and secure using the latest in encryption technology which is always good to see. Deposits can be made using several methods, certainly too much to list but generally, the most popular methods include Visa, VisaElectron, Maestro, Skrill, Neteller and PaySafeCard. In addition to these, there are quite a few local payment options available, such as Poli for Australia, UseMyServices/UseMyFunds for Canadians and iDEAL for players from the Netherlands.
The customer service was the last thing we checked at the casino and the polite woman we spoke left us with nothing to complaint about. To be fair, the issues we brought up were minor and easy to deal with. The live chat function is 24/7 and the emailing system is regularly monitored alongside a dedicated landline. In addition, the service is multilingual across several languages.
We expected to find a ‘rough around the edges’ casino, but what we found was a casino that has the potential to be one of the popular ones. Park Lane is still a relatively new casino in the online market but despite this, the casino has managed to achieve a good level of trust and authority. Give them a try a tell us how it went.
