Betfair US subsidiary signs valuable racetrack deal

TVG, America’s horseracing network and a recent acquisition of the international Betfair gambling group, has signed a deal with Keeneland making it the exclusive television provider for the historic and prestigious Lexington, Kentucky track.
Thanks to legislative exemptions in the USA, TVG provides account wagering in America through its TVG.com website, and will also offer online wagering for all races beginning with Keeneland’s Spring Race Meet on April 3, 2009. TVG and TVG.com were recently acquired by Betfair, a major online wagering company.
“Keeneland is one of the country’s pre-eminent race tracks in purse distribution, starters per race and overall racing quality,” said Greg Nichols, Managing Director of Sporting Affairs for Betfair.
“We are extremely pleased that our first North American agreement as owners of TVG was to extend this long term relationship. We believe that enabling other wagering sites to benefit from TVG’s TV and Web coverage is a positive move for Keeneland, its fans and horseplayers, and the overall industry.”
TVG will be on-site every day of the Keeneland Spring meet. TVG’s Original Programs Blinkers off, :58 Flat and Trackside Live will be hosted live from Keeneland. TVG will provide unprecedented pre-race coverage in the week leading up to the Toyota Blue Grass Stakes including live coverage of the post position draw, and a special edition of TVG’s critically-acclaimed program The Works. TVG’s live raceday coverage of the Bluegrass will feature state-of-the-art broadcast technology and enhanced camera angles.
“We are delighted to have negotiated this contract with TVG and Betfair, and look forward to continuing our long term relationship with TVG as the exclusive TV broadcaster of our races,” said Nick Nicholson, president and CEO of Keeneland. “TVG’s production quality and wagering platform are among the best in our industry.”

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