Rich media content for Winaday online gamblers

The critical business element of converting online visitors into regular casino players is to get a boost at Slotland‘s WinADay Internet gambling operation following an agreement with rich-media specialists EyeView.
The company, which provides online video solutions tailor made for clients, will create the most effective rich-media experience for the WinADay website, methodically incorporating, testing and analysing the effect its material, services and technology has in converting more of WinADay.com’s first time visitors into depositing players.
EyeView’s Video Conversion Solution is a full service offering, including design and production of the video content in multiple languages; analysing video engagement and conversion information and optimising the video to ensuring the best possible conversion rate for each specific website.
Previous gaming clients that are already using Eyeview’s system include William Hill Online and 888.com.
Tal Riesenfeld, Vice President of Marketing at EyeView, said: “The Video Conversion Solution is proving a hit with online gaming firms as the steady stream of new customers demonstrates. We have managed to secure some heavyweight gaming brands since the start of 2009, who benefit from the ongoing A/B testing, conversion tracking and continual optimisation provided by our experts and technology. Online video is one of the most powerful communication tools when used in the right manner and EyeView provides the full video solution turning gaming companies’ conversion goals into a reality.”

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