12Bet in Premier League sponsorship

Online sports betting operator 12Bet has been named Official Betting Partner to Premier League Football Club Swansea City for the 2015-16 season.

Under the terms of the deal, 12BET will benefit from a strong advertising presence around Swansea City’s Liberty Stadium.

The operator has previously served as shirt sponsor to La Liga’s Sevilla, Wigan Athletic and Hull City and has held other sponsorship deals with Newcastle and Crystal Palace .

‘We have wanted to work with Swansea for some time now,”  Rory Anderson, chief executive officer for12BET said. “It’s a well-run club and the commercial team there has really taken on board what we are trying to achieve with this sponsorship.  Between the club and ourselves, we have come up with some innovative ways to make this partnership stand out.’’

Related and similar