Online gambling operator 12BET has been named title sponsor of the 2017 World Cup of Pool taking place June 13 to June 18 at the York Hall, London.
The event will be broadcast live by Sky Sports in the UK and will be made available live in over 100 countries around the world.
“We are pleased to be sponsoring the 12BET World Cup of Pool, giving us a perfect opportunity to connect with cue sports fans around the globe,”
“The 12BET World Cup of Pool is one of the sport’s biggest events and with Matchroom’s live TV coverage it is now reaching over 100 countries – we are delighted to be involved with the tournament,” Rory Anderson, chief executive officer of 12BET Europe, said.