12bet signs shirt sponsorship with Wigan FC
News on 9 Jul 2011
News on 9 Jul 2011
English Premier League Wigan Athletic Football Club confirmed its most lucrative shirt sponsorship in the club’s history of a two-year deal signed with online betting brand 12BET.
The Manchester-based club sponsorship is effective from July 1 2011 and 12BET’s logo will appear on all Wigan Athletic replica shirts and training apparel, excluding juniors, for the next two seasons with an option of continuing for a third season.
The sponsorship includes 12BET becoming Wigan Athletic’s official betting and gaming partner and a high profile brand presence in and around the DW Stadium.
Neil Ryan, Head of Marketing, Commercial and Retal at Wigan Athletic said: “We are really pleased to have agreed this major new commercial partnership.
“To have secured such a substantial fee from a high profile brand like 12BET demonstrates clearly where the club is going and we are looking forward to working with them to achieve our collective objectives over the next two years”.
Rory Anderson, CEO, 12BET Europe said: “We are delighted to join forces with Wigan Athletic – a sponsorship that will give us great exposure both in the UK and globally, providing the perfect platform to promote our core proposition; in-play football betting.
“We have always been impressed with the club’s ethos associated with loyalty, commitment and team spirit, values that sit closely with our own. We look forward to working closely with the club and its supporters to make this partnership a huge success”.
