12bet to sponsor badminton England

12BET, a UK-licensed online sports and casino betting operator owned by Pacific Sea Invests, has signed up to sponsor the Yonex All England Badminton championships for the next three years following a partnership agreement that includes appointment as the official betting partner for the prestigious 109-year-old event.

The event attracts a worldwide fan base with over 31,000 fans filling Birmingham Arena each March and TV audiences topping 275 million people as the action is broadcast extensively across the globe, including Europe and Asia.

12BET spokesperson Rory Anderson said: “We are impressed by the huge reach of the Yonex All England Badminton Championships, especially in Asia which is a key market for 12BET. For this reason we are pleased to be able to sign a three year partnership agreement where we can promote our betting services to a large, engaged audience.”

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