The role of affiliates in internet gambling

The CEO of Income Access, Nicky Senyard, will help senior online corporate executives to better understand the role and value of affiliate marketers when she leads a discussion on the subject at the upcoming Power 50 Summit, taking place from May 10- 12, 2009. The discussion will be one of several on key industry activities at the 2009 summit.
Income Access is an official event sponsor for Power 50, and Senyard will lead the discussion with Karim Wilkins of RakeTheRake.
Over the three days of Power 50, the industry’s most influential figures will join in a range of live debates and presentations.
“I am delighted and honoured to be asked to share our knowledge and experience at Income Access with the other members of the iGaming industry at Power 50,” said Senyard. “We have always emphasized the importance of relationships at Income Access, and attributed much of our success to long-term partnerships. Our affiliate management team maintains very close contact with both partners and affiliates, and works very hard to make sure that both parties are up-to-date on all aspects of their program and the industry at large.”
Other discussion leaders and speakers at the Power 50 event include Andrew Smith, chief economist at KPMG; Ashley Highfield of Microsoft UK; Bwin CEO Manfred Bodner; Partygaming CEO Jim Ryan; Ladbrokes remote betting head John O’Reilly; Henry Birch of William Hill; Dragonfish chief Gabi Campos; and Nikolai Riesenkampff co-CEO of Moneybookers. On the final day Net Entertainment and Evolution Gaming CEOs Johan Ohman and Jens von Bahr will be joined by Michael Altrichter of Paysafecard.com.
Senyard heads an Income Access team that has forged partnerships with over 80 operators and 17 000 affiliates.
The Power 50 Summit is organised by eGaming Review Magazine and will be hosted at the South Lodge Hotel in West Sussex, UK. It is an invitation-only event that takes place under Chatham House rules.

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