Game Account renews Sportingbet contract

News on 8 May 2009

Online gambling group Sportingbet has signed a multi-year licensing agreement with skill games software supplier GameAccount Network renewing its long-term relationship with the company.
“GameAccount has been providing games to Sportingbet since 2004 and their software today generates a material proportion of Net Gaming Revenue for our casino and games business by offering browser-based games software with a particular strength in person-to-person skill games, tournaments and localisation for European markets,” says Jim Wilkinson, Group Finance Director at Sportingbet plc.
“This deal ensures our players enjoy ongoing access to one of the largest communities of skill games players in Europe and fits with our strategy of providing our customers with the best possible experience as a result,”
Game Account chief operating officer Dermot Smurfit, said: “We are delighted to continue developing our relationship with Sportingbet and delivering a compelling experience to their customers. Our continued focus on skill games such as backgammon is delivering results with excellent yields per active player day.”

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