Boss Media parent signs Swiss lottery deal

Boss Media parent group GTECH Corporation has signed a contract with Société de la Loterie de la Suisse Romande (LoRo) for the implementation of a comprehensive interactive gaming platform, following a competitive procurement process.
A GTECH spokesman said the company will deploy its latest ES New Media solution and provide four years of ongoing support services to LoRo, commencing in the fourth quarter of 2009.
In a multi-phased rollout, the system will offer traditional lottery style games such as EuroMillions, Swiss Lotto, and instant games, as well as fixed odds games, horse racing (PMU) and other sports-betting offerings.
Initially launching on the Internet, the system will also support the expansion of services across interactive television and mobile channels in the future.
GTECH President and CEO Jaymin B. Patel said: “LoRo has been a valued customer since 1994, and we have developed a partnership which has brought about mutually-beneficial innovations and increased revenues to support the good causes in the Romande region of Switzerland.
“Over the past five years, GTECH has invested significant resources to develop a flexible, end-to-end eCommerce solution that positions lotteries for the future direction of interactive channels. ES New Media combines the expertise from the commercial gaming sector gained through the acquisition of Finsoft, with GTECH’s proficiency in worldwide lottery technologies.”
“GTECH’s proposal offered a clear understanding of the issues in deploying a New Media platform,” said LoRo Managing Director Jean-Luc Moner-Banet.  “They proposed an eCommerce lottery solution that the assessment panel felt accurately addressed our needs and demonstrated a thorough comprehension of our New Media marketing business development plans and corporate social responsibility objectives.”

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