New identity for GTECH´s media and sportsbetting group

GTECH, a global provider of lottery and gaming technology worldwide, has officially launched G2, its new interactive lottery, sports betting, poker, bingo, and casino subsidiary.
G2 is the new brand name for GTECH’s interactive gaming and sports betting services businesses which are comprised of Boss Media and its four poker networks, Finsoft, St Minver and Dynamite Idea.
GTECH announced the re-branding of this subsidiary as G2 at the European Lotteries Congress this week in Istanbul, Turkey.
The company said that G2 provides a full range of end-to-end gaming services, game content, and technology solutions to fully-regulated customers operating lotteries, sports betting, interactive poker, casino style games, bingo, skill, and regulated multi-player games. These services include e-commerce marketing, player relationship and risk management, fraud prevention, responsible gaming, and community functions.
“Igaming and sports betting are areas where we see tremendous growth for lotteries around the world,” said G2 President Atul Bali. “Our worldwide lottery and gaming industry experience, coupled with our recent strategic acquisitions, uniquely position us to lead the industry in these rapidly-growing gaming segments. G2 is an integrated market-focused organization that can offer our lottery customers igaming and betting products to facilitate growth in every aspect of the value chain today.”
“GTECH has been working closely with its customers and customizing and delivering world-class interactive solutions for them for more than a decade. Working with lotteries such as Veikkaus Oy, Camelot, New Zealand Lotteries, An Post National Lottery, and Loterie Nationale in Luxembourg, we have built tremendous experience and capabilities in the interactive gaming space,” said GTECH President and CEO Jaymin B. Patel.
“We are always investing in the future of our lottery customers, and with the acquisitions of Boss Media, Finsoft, St Minver, and Dynamite Idea, we have further enhanced our core capabilities in this high-growth area through the integration of new products, services, and content. We are fully prepared to assist our customers as regulations allow and opportunities present themselves in digital gaming.”

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