Sportingbet and Cryptologic in online games deal

Two established majors in the online gambling industry came together this week in a deal that will see software developer Cryptologic provide at least 10 of its top online slots to Internet gambling operator Sportingbet.com.
The multi-year agreement will see the first set of games, both branded and non-branded, going live on Sportingbet.com in the latter part of 2009, with a complete roll-out of the full 10-game suite by the end of the year. The games will be made available through Gaming Technology Solutions plc (GTS), which provides the platform for many of the world’s largest Internet gaming sites.
“CryptoLogic’s steady stream of signings of the world’s largest online gaming brands is part of the continued execution of the business strategy we announced late last year,” said Brian Hadfield, CryptoLogic’s President and CEO. “With Sportingbet.com on our customer list alongside PartyGaming, 888.com and Betfair, CryptoLogic is very proud to have the confidence of the “big four” international operators. This will mean a superior experience for players, enhanced revenue for our customers and profitability for CryptoLogic shareholders.”
“CryptoLogic is renowned for developing online slot games with the end user experience in mind,” said Andrew McIver, Group Chief Executive of Sportingbet.com. “This matches perfectly with Sportingbet.com’s commitment to providing its customers with the most exciting and innovative online gaming experience. We look forward to seeing the CryptoLogic games on our site this year — and in the exciting years to come.”

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