Searching for the best positioning

A report on how the gambling sector is using search engine marketing to cope with the economic downturn has been released this week by Clickthrough Marketing. Looking at the top companies in the industry, the report reveals which search terms are being deployed, and how organic search strategies, pay per click and search engine optimisation are affecting search engine rankings for the major players in the gambling industry.
The Q1 2009 Gambling Sector report gives a detailed insight into the search phrase landscape for the online gambling sector in the UK market. It compares the main broad types of gambling related phrases: Poker, Bingo, Gambling, Betting, Casino, as well as assessing the cost per clicks for the top 90 percent of searched on key phrases.
The report then goes on to compare the percentage visibility scores between all the major online gambling players in PPC. Leaders of the percentage visibility score on PPC were William Hill, 888, Bet365, Betfair and Virgin Games.
The report also demonstrates why Google is ranking gambling websites for natural search terms for all the core phrases – and also presents a comparison chart showing leading players on natural rankings.
Clickthrough is offering the report free of charge at Clickthrough-marketing.com/gambling.php, as a useful insight on SEO for any company in the gambling sector, or interested in broadening understanding of a highly competitive niche and the top players’ search engine marketing strategies. Further information for marketers in the gambling sector will be made available during a free online webinar on 23rd April 2009.

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