BWIN extends motor sports deal

The giant Vienna-listed online sportsbetting group Bwin Interactive Entertainment AG has agreed to extend its sponsorship of MotoGP through the 2010 season, Dorna Sports SL has announced.
The agreement extends Bwin’s partnership with the premiere motorcycle racing tour, introduced in 2004, and will see the Bwin corporate logo feature prominently across all 17 circuits with banners on the track, the pit lane and the starting line.
“During the years of our partnership, Bwin has proven to be a significant and reliable partner for MotoGP with lots of drive and innovation,” said Paul Serracanta, Managing Director for Dorna Sports. “No question, Bwin provides MotoGP with extra horsepower.”
Prominent Bwin branding is to be included on the podium, in the press conference areas and television interview backdrops, and the gambling group will continue as the title sponsor of the Gran Premio De Espana race from Jerez and the Grande Premio De Portugal from Estoril. In addition, Bwin will have ‘an important presence’ at the Grand Prix Ceske Pububliky from Brno and the Grand Prix Di Rimini from Misano.
“As we remain fully committed to the MotoGP World Championship, it is only natural for us to renew our partnership with Dorna Sports,” said Andrea Gaudenzi, Head Of International Sports Marketing for Bwin.
“MotoGP broadcasting reaches hundreds of millions of viewers throughout Europe and the world. It has become one of the most exciting sports events out there and fits perfectly with the Bwin brand.’

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