188Bet to sponsor badminton

Online sportsbetting operator 188BET has inked a three-event sponsorship deal as the official betting partner for the annual Yonex All England Badminton Open, which next takes place in March 2016 and is one of five grand slam events in badminton’s BWF Super Series.

Badminton England chief executive Adrian Christy, said this week that the All England Open Badminton Championships is one of the ‘must see’ events on the sporting calendar.

“We are constantly seeking partners who can bring greater fan engagement and experiences across our events and activities and I am really excited with some of the plans that 188BET have for our flagship event,” he said.

188BET CEO Nigel Singer said the partnership would help his company reach a growing badminton fan base.

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