Trust us, say 888.com

Online gambling group 888.com has taken further steps to enhance the safety and security of its players by being granted the independent TRUSTe seal, the company announced this week.
A company spokesman said that 888 prides itself on responsible gaming practices and strives to maintain the highest standards of safety, security and confidentiality of its players.
“This additional check-mark has been welcomed by the company,” 888.com’s Senior Vice President Regions, Itai Pazner said. “At 888.com we believe that entertainment and safety come hand in hand. Our players’ welfare has always, and always will, come first.”
TRUSTe specialises in online privacy services. Sites certified by TRUSTe provide players with greater confidence in the security and privacy of their personal information as they go about their business.
The TRUSTe website lists the following requirements before a seal will be granted:
User controls that include
User ability to opt-out of having their personally identifiable information (PII) shared with outside parties for advertising purposes
An unsubscribe function in marketing/promotional emails and newsletters
A mechanism for users to correct and/or update stored PII or request to have it updated by the TRUSTe Sealholder
Web site security in the form of Secured Socket Layers (SSLs) or other comparable technology that encrypts pages on which sensitive information such as credit card numbers is collected
A complaint-resolution process that requires TRUSTe Sealholders to:
Have procedures in place for receiving and handling privacy related complaints
Show information on how to contact TRUSTe’s Watchdog for third-party dispute resolution
Participate in resolving complaints filed through TRUSTe’s Watchdog Dispute Resolution program, including making changes to processes and privacy practices to prevent future complaints
A privacy statement that discloses
What type of PII is collected and how it will be used
The identity of the party collecting the PII
Whether the PII is shared with third parties
The use of any user-tracking technology
Whether the PII is supplemented with information from other sources
Choice options available to users and how to exercise them
How consumers can access PII they have provided to correct and update it
That there are security measures in place
How users will be notified of any material changes in the Sealholder’s privacy practice
Accurate contact information for the Sealholder including both email and physical mailing address where users can submit a privacy-related complaint
The privacy statement must also
Represent the Sealholder’s privacy practices clearly and accurately
Be visible and acto maintain online trust among consumers acessible from the home page and every page collecting PII
Display the TRUSTe “Click to Verify” seal and link to a TRUSTe hosted validation page so users can verify that the site holds a valid TRUSTe seal
Once certified, TRUSTe Sealholders are required to
Undergo regular compliance monitoring by TRUSTe
Participate in TRUSTe’s Watchdog Dispute Resolution process, including cooperating with investigations regarding non-frivolous complaints
Get annual TRUSTe recertification to maintain online trust among consumers

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