Betsafe joins Cryptologic licensee list

Online gambling software provider Cryptologic has signed a three-year agreement to license its full Internet casino suite to Betsafe.com, a Malta-based online gaming operator with a growing customer base of over 250 000 players.
The deal takes the total number of Cryptologic licensees to 26 and is the second full casino hosting licensing deal signed by the company this (2009) year.
Cryptologic’s download casino is the first ever offered by Betsafe, enabling it to benefit from the software provider’s complete suite of over 200 games and promotional tools. The Cryptologic casinos will initially be based on the Euro currency and in English, Danish, Norwegian and Swedish languages, with an option to widen the range of languages and currencies in the future.
Under the terms of the agreement, Cryptologic becomes Betsafe’s exclusive supplier of download casino software, which allows players to pre-install Cryptologic’s online casino to their PCs and thereby enjoy the full extent of its content-rich and interactive branded and proprietary games.
In addition, Cryptologic will also become a non-exclusive supplier of a full suite of instant play casino games, primarily aimed at casual players who do not wish to download games on their computers.
The games are expected to become available on Betsafe’s website by the end of 2009 and will provide the software company with recurring revenue based on wagers placed by Betsafe’s customers.
Brian Hadfield, President and CEO of Cryptologic, said: “This is the first time Betsafe, one of the fastest-growing operators, has offered a download casino to its players. The agreement underlines Cryptologic’s credentials as a trusted partner with branded and innovative proprietary games and a technology platform that is second to none. In line with our strategy, this deal also provides us with greater penetration into the Scandinavian market and is a further significant step towards our goal of profitability and long-term growth.”
“We are delighted to sign this agreement with Cryptologic,” said Henrik Persson, chief executive at Betsafe. “Betsafe casino is committed to providing its customers with the best gaming experience available and this collaboration with Cryptologic will help us achieve that goal.”

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