Clarion marketing director John Sloane is pleased with the manner in which next year’s International Casino Exhibition (ICE Totally Gaming) is shaping up, reporting that a full six months ahead of the show opening on February 5th next year, it is already over 12 percent larger than in 2012.
Sloane’s department is putting in a major effort to ensure that visitors and exhibitors continue to flock to the show, a key industry event, which next year moves from its traditional venue at Earl’s Court to a new home at ExCeL London.
“We’re hugely encouraged by the response to our new home, with major names such as Aruze and TCSJOHNHUXLEY both returning to the show floor after periods away,” Sloane said in a statement this week.
“A full six months ahead of the show opening on February 5th, ICE is already over 12 percent larger than in 2012, which is a powerful endorsement of the faith the market has in both the brand and in its new home at ExCeL London.”