Latest online gambling prevalence numbers from the UK

The UK Gambling Commission has the released the latest statistics in its “finger-on-the-pulse” series of research exercises, with ICM Research conducting the latest study of some 8 000 UK adult residents. The latest numbers cover the one year period ending March 2009.
In the remote gambling, or Internet, sector the proportion of UK adults using remote gambling facilities has increased by .2 of a percent to 9.9 percent from 9.7 percent in the previous year. Most of this increase is due to more online wagering on the National Lottery, as was the case in previous years, with 43.5 percent of respondents exclusively using the online lottery service.
Remote gaming activity has increased from 2006 (7.2 percent) 2007 (8.8 percent) and 2008 (9.7 percent).
Readers can find the full survey detail at http://www.gamblingcommission.host.cimex.com/client/detail.asp?ContentId=184
Excluding National Lottery gamblers, the number of those who use the Internet, interactive television or mobile to gamble stayed static at 5.6 percent – the same as the previous year. This statistic has shown little change since 2006 (5.1 percent) and 2007 (5.2 percent).
Remote gamblers were predominantly male in the 18 – 44 year age group.
The Internet continued to be the favoured medium for remote gamblers, with 8.2 percent of respondents identifying it as their choice – up from 7.8 percent last year.
Mobile gambling ranked second with 2.8 percent of respondents, but was nevertheless slightly down on last year’s number of 2.9 percent.
Interactive television stayed much the same at 2.1 percent.
Looked at by type, the National Lottery proper was once again the main choice for online gamblers, followed by sports betting, scratchcards, poker rooms and finally online casino and bingo sites.
ICM researched a 2 000 adult sample once a quarter (a total of 8 000 over the year) throughout the year under review, reaching its conclusion by averaging the results of all four quarters.

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