21bet a new online bookmaker, developed in partnership with FSB Technology, has launched into the UK market.
The operator promises a “viable alternative to the big boys” with a “no nonsense betting proposition”.
“21bet is all about simplicity, fun and providing an outstanding personalised service, with no over-complicated offers or gimmicks,” said Rob Lawson, spokesperson for 21bet. “The first class desktop and mobile site will offer free insight and tips, but at its heart it’s all about the betting.”
21bet Casino is also reportedly set for launch in the very near future, offering online and live dealer games.