Affiliate program reports remarkable growth

For online gambling, along with many other industries, 2009 has been a tough slog, demanding tight management and innovative thinking to survive and prosper, but one company that has bucked the slow trend is the affiliate marketing program Income Access, which this week reported a remarkable 47 percent increase in business.
The Montreal-based company has signed close to 30 new clients over the last three months, an achievement attributed to the quality and level of service to both affiliates and operators on the affiliate marketing network and software provider’s books.
Chief executive officer Nicky Senyard said this week: “A 47 percent increase in business this year alone is exciting for the entire team at Income Access, and we’re confident this is still the tip of the iceberg.
“What’s equally important to us, is maintaining our core values, of finding solutions for clients and providing quality marketing services and support. We know these values are what propelled us to this level, and we have no intention of altering this approach in any way.”
The new clients that Income Access has signed since July have either secured a white label of the affiliate marketing software, joined the network, acquired SEM management services and/or strategic marketing services. Some of those clients include Betinternet, Billionairo, Canbet, Cantor Gaming, Foxy Bingo, Gold Bet, Inside Gaming, Jackpot Joy, Live Gambler, mFortune, Poker Heaven and Tombola.
To assist with this growth, Income Access has doubled the size of its account management and integrations team, and put into place a number of structures and reporting systems.

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