Sportingbet renews GTech licensing agreement

After over 5 years of successfully working together, the UK online gambling group Sportingbet plc has renewed its agreements with GTech G2 across all key product verticals for a further three years, in a deal that includes poker, casino and games, along with the new G2 bingo product and sports betting.
Offering multiple products from across a single account is central to Sportingbet’s growth strategy.
Whilst operating its sportsbook using the recently upgraded Margin Maker software, Sportingbet will also integrate G2’s player-centric Gaming Management System which will serve as the back office for bingo, poker and casino.  The company’s Paradise Poker operation expects to increase the number of casino side games offered to its poker players in the coming months.  Paradise Casino is also expected to benefit from many new flash games too.
Sportingbet is collaborating closely with G2 on the launch of online poker in markets that are set to regulate in the near future.
“Sports betting is, of course, our core business and we’ve partnered with Finsoft, and then subsequently GTech G2 post-sale, to provide our sports betting systems for years,” said Andy McIver of Sportingbet plc.  “This extension of our relationship with G2 achieves many positives for us, including some exciting new operating methodologies around Margin Maker, plus a suite of new casino games, renewed vigour around poker and the exciting launch of bingo.”
Joining GTech G2’s International Bingo Network, Sportingbet’s bingo offering will feature the new bingo software that G2 is showcasing at IGE in London this week.
Paradise Casino, operated by Sportingbet, already features games from GTech G2 and will be upgraded to the new casino software launched this week. It will be among the first to offer the suite of all new side games that is part of that release.
“When we began to assemble the igaming software development companies that now form GTech G2, it was this kind of end-to-end, fully managed customer solution that we envisioned,” said Atul Bali, CEO of GTech G2. “We’re proud of our partnership with Sportingbet and thank them for the confidence they’ve placed in our sports betting, casino, poker and now bingo products.”

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