The French state gambling monopoly Francaise des Jeux has continued its flurry of deals in preparation for the liberalisation of the French gambling market, announcing this week that it has engaged with the gambling software provider LVS to order its fixed odds sports betting platform.
LVS’s Advanced Gaming Platform will enable FdesJ to offer fixed odds sports betting online, as well as through its almost 27 000 retail terminals once the French online sports betting market has been liberalised later this (2010) year.
Simon Ordish, who is a founder and heads LVS expressed appreciation for the trust Francaise des Jeux had placed in his relatively small company, adding that it has given him confidence to seek similar major contracts in other emerging markets.
“It has been a challenge to meet the requirements of such a big operator and there has been a lot of learning to do on both sides, but [this project] gives us the platform to move forward into other markets,” Ordish said.
LVS (Laverock von Schoultz) was formed in 1992 and has specialised in building and supplying software for the betting and gaming industry, working with a number of major gaming companies around the world and acquiring a reputation for quality and innovation. The firm is licensed and regulated by the UK Gambling Commission and has both remote and non-remote gaming accreditation.
The company has offices in London and Gibraltar and directly employs over 30 staff. It also has close ties with partners in South East Asia and Eastern Europe and access to programming resources in Brazil.