Parlay signs three way online gambling deal
News on 4 Feb 2010
News on 4 Feb 2010
The Canadian online bingo specialist Parlay Entertainment Inc. has announced a three-way relationship with Atacmedia and Beast Gaming, which it is confident will bring new solutions to the online gaming industry.
Atacmedia is an audio-visual content specialist which develops innovative video-rich gambling and gaming content for broadcast, the Internet and mobile and has pioneered unique video streaming technology that is fully integrated into bingo software and replicates a player’s bingo hall experience.
The company’s ‘Live Presenter Bingo’ is offered in both 90-number and 80-number formats and is hosted on Beast Gaming’s Alderney-licensed technology platform.
As part of this new relationship, Beast Gaming will license and market Parlay’s Bingo and side game products through Parlay’s managed services offering, Parlay Game Services (PGS), across a current client base of 15 gaming marketing partners that run within their European bingo network.
“We are delighted to be developing a close partnership with Parlay, who are without question one of the most respected and innovative technology companies in the online gaming industry,” said Simon Hannah, partner in Atacmedia. “This new relationship means we can offer all online partners our innovative Live Presenter Bingo product combined with flash bingo and side game products as well. It’s a unique proposition.”
“The flexibility of our new managed services platform continues to deliver real business solutions and value to our partners,” said Perry Malone, CTO & co-founder of Parlay. “The PGS hosted products will seamlessly extend Atacmedia’s impressive service offering.”
This new tri-party relationship will also see the launch of Atacmedia’s ‘Live Presenter Bingo’ services on Parlay’s PGS network.
“Atacmedia’s live caller games are a lot of fun to watch,” explained Malone. “With the addition of a live bingo option, Parlay can further expand the services offered to our PGS network partners and give players more product selection and value.”
