The Latin American online gambling operator Vision Media has become the first company in the region to order a white label sports book from OddsMatrix.
The new venture will operate across the Vision Media network of Internet gambling sites, which includes BetMotion.com, CopacabanaPoker.com, ApostoGano.com, and ApostouGanhou.com, offering a mix of poker, casino and bingo across all services.
The white label will be up and running in good time to generate football World Cup action in mid-2010, and the betting service will be integrated into the Vision Media platform so that players will be able to use existing accounts to wager on sports events.
Stefan Sluijter, manager of business relations at Vision Media, said: “Sports betting is an important component of Vision Media’s future growth strategy and we were looking for the right partner to help us deliver this content. We will offer a sports betting service with competitive odds across a comprehensive range of events and markets.”
Stian Hornsletten, CEO of EveryMatrix, parent group of OddsMatrix, said, “Our partnership with Vision Media will enable them to enhance their overall product offering, and will give EveryMatrix access to Latin America. We’re confident that sports betting will very quickly start to contribute to the growth of the Vision Media business.”
OddsMatrix growing list of white label sports book clients includes Tell Gaming, Chili Gaming, Tower Gaming, Setanta Bet, NoiQ, BetFriends, Best Games, Pepe Games, BeteXpress, Mr123, EuroPoker, Vision Media, BetWize, JuegosLucky, Mermaid Poker, Sun Poker, GUTS.com, Danbook, BetClick, Centrebet, Globet, Oxygen, Zedbet and IASbet.