New online bingo for Prime Gaming
News on 19 Apr 2010
News on 19 Apr 2010
Dragonfish, the independent b2b division of 888 Holdings plc, has inked an agreement with internet gambling operator Prime Gaming to provide a comprehensive bingo solution at Prime Bingo.com.
Based in Cyprus, Prime Gaming has been operating for five years and boasts a number of online gaming brands: Prime Casino, Prime Scratch Cards, Prime Poker and Prime Backgammon.
Prime Gaming is able to create sufficient liquidity through cross-selling initiatives supported by a significant marketing budget to warrant the development of two standalone networks, a spokesman said this week; one targeted on the UK and a further network aimed at the pan-European market, powered by Dragonfish.
Dragonfish will provide Prime Gaming with a fully managed bingo solution based on the Total Gaming Services offering: provision of chat moderators, ePayments systems, customer care, hosting and full technology services including back office and platform integration. The deal also includes a comprehensive suite of Quickplay instant format games including slots, blackjack, virtual sport and scratch cards.
In addition to its two standalone networks, Prime Gaming has also recently launched a skin on the Dragonfish bingo network, branded Bingo Yard.com.
The deal takes the number of standalone bingo networks powered by Dragonfish to 19, and the Dragonfish bingo network itself continues to grow, now supporting over 60 brands.
Gabi Campos, Managing Director of Dragonfish, said: “Combining the existing assets and knowledge of an experienced partner such as Prime Gaming and the strength of the Dragonfish bingo platform provides a strong base from which to drive growth on the network. We look forward to working with Prime Gaming to maximise the potential of Prime Bingo.”
“We are delighted to join Dragonfish and take advantage of their skills and experience in providing full service Bingo,” said Chris Panayiotou, COO of Prime Gaming. “We are confident of our ability to rapidly expand our share of the bingo market through this partnership.”
