32Red appoints ad agency

Online gambling group 32Red PLC has awarded its global advertising account to the recently-launched Hometown London agency – an account which is estimated to have been worth GBP 3 Million last year while held by Cravens agency.

According to marketinglive.co.uk, HomeTown London will concentrate its initial efforts on the UK market with a view to building awareness of 32RED’s online casino with an above-the-line campaign due to run over the coming months. The agency will also focus on new key markets beginning with the Italian market, into which 32Red recently launched.

“This is a great opportunity for us to work with a hugely ambitious client to grow their reputation in and beyond the UK. Their product is second to none and we aim to build them a brand to match it,” said David Gamble, creative director of Hometown.

Mark Quayle, head of marketing at 32Red added, “Hometown has the energy and excitement to match ours, and I’m excited by what the future holds.”