32Red to boost marketing this year

The popular Gibraltar-based online casino operator 32Red plc is to hire a professional media planning agency to better deploy its planned GBP 6 billion marketing budget for 2014.

M.i. Media has been selected to replace in-house resources for the key role in the company’s marketing initiatives as it strives to maintain and extend its influence in the market.

“M.i. Media demonstrated a detailed understanding of our business throughout the pitch process,” said 32Red director Matt Booth this week. “I am confident that their rigorous approach will be invaluable to us as we build on the current success of the company.”

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