32Red gets into sports bettin with Kambi

32Red will use its sponsorship association with football club Glasgow Rangers to promote its new Kambi-powered and managed sports betting platform, which has been soft-launched this week in good time for the FIFA World Cup betting rush.

The Italian market is also high on 32Red Sports’ target list, as are a number of new initiatives in collaboration with Kambi.

“We have a number of new product ideas in the pipeline that we are very excited about and we are working with Kambi to help innovate in the sports betting world,” said 32Red CEO Ed Ware this week.

“It is important that we bring something new and relevant to sports betting that is true to 32Red’s brand proposition, that’s what we intend to do”