32Red and Kambi extend partnership

The UK online gambling group 32Red and its sports betting platform provider Kambi have announced an extension to their two-year partnership.

The partnership saw publicly-listed 32Red relaunch its sports betting offering 32Red Sports.

Commenting in a statement on the extension, 32 Red chief executive Ed Ware said:

“During the past two years, Kambi has been an invaluable driver for our growth in sports betting by contributing its experience and knowledge and with the creation of a premium Sportsbook. As we continue to accelerate our marketing budget we remain excited about the future growth possibilities the market is offering us.”

Kristian Nylén, CEO of Kambi Group plc, said: (Our) partnership has been very successful and is further proof of the strength of the Kambi Sportsbook and the power it gives our operators to offer a unique sports betting experience to their players. 32Red is planning to invest more in marketing its Sportsbook and we see a lot of potential as we look forward to continue contributing to its success in a joint collaboration.”

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