32red posts H1 2011 update

Internet gambling group 32Red.com has published its first half 2011 results summary, showcasing record revenues with total Gross Win up 42 percent to GBP11 million (2010: GBP 7.8 million) in the first six months of 2011.
Management says that the performance is particularly pleasing in light of strong H1 2010 comparative figures that were, in turn, 33 percent ahead of H1 2009. Consequently, revenues in the first half of 2011 are 89 percent ahead of those recorded in the same period back in 2009.
Casino performance highlights include :
· Gross Win (revenue) GBP 9.5 million, up 41 percent on 2010
· Active casino customers 21,745 up 12 percent on H1 2010
· Casino player yield GBP 438, up 22 percent on H1 2010
· New Casino players 13,901, up 13 percent on H1 2010
· Casino cost per acquisition: GBP 118 (H1 2010: GBP 86; FY 2010: GBP 119)
Commenting on the performance, Ed Ware, CEO of 32Red, said: “This exceptional year-on-year growth is particularly pleasing given the strong trading experienced during the comparative period. Our marketing has become more effective and has yielded encouraging results. We will build investment in this area throughout the remainder of the year.
“32Red was delighted to have renewed the sponsorship of Swansea City Football Club for a further three years in February, and we congratulate the Club on promotion to the Premier league.
“While the focus remains in the UK, the Board continues to monitor developments in Europe.”

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