32Red in TV sponsorship

Respected online gambling firm 32Red plc’s bingo brand has become the latest sponsor of The Paul O’Grady Show on ITV as it kicks off a new series.

The Paul O’Grady Show focuses on feel-good entertainment with Paul O’Grady’s unique blend of humour, wit and surprise.

32Red’s bingo brand idents will feature a chat show style sofa, with virtual guests, including ‘Two Little Ducks’ and ‘Legs Eleven’ as bingo-themed animations.

The sponsorship augments 32Red’s recently announced commercial partnership with ITV which allows it brand exclusive rights to develop an “I’m A Celebrity – Get Me Out Of Here!” online slot which went live on November 6.

Mark Quayle, Head of Marketing for 32Red said: “We are extremely pleased to be sponsoring the new series of The Paul O’Grady Show on ITV. It’s a fantastic fit for bingo with the demographic of viewers very similar to online bingo players, we’re expecting the sponsorship to be successful.”

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