32Red and Winamax extend football club partnerships

Rangers Football Club and 32Red have extended their partnership with a new and enhanced shirt sponsorship deal for the next two seasons.

32Red will benefit with extensive brand visibility across the Club’s Ibrox stadium and digital and media platforms along with other promotional opportunities.

“Everybody at 32Red would like to thank the staff at Rangers for all their help leveraging the 32Red brand over the past few years and we are excited about the journey ahead,” Matt Booth, chief commercial officer at 32Red, said.

In related news, Winamax renewed its partnership with top-tier French soccer club Girondins de Bordeaux in a two-year extension.

Winamax will continue as official shorts sponsor on Ligue 1 matches and has expanded the deal to become front-of-shirt sponsor for European fixtures too.

“We are delighted to extend this partnership,” commented Alexandre Roos, chief executive of Winamax. “Bordeaux achieved a superb season and was able to surf on a positive dynamic, notably by qualifying in the European Cup. We are proud to accompany them in this qualification.”

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