Online casino operator in horse racing sponsorship deal

The Gibraltar-based online gambling company 32Red.com has signed up as sponsors of the All-Weather Championships launching on 26th October, 2013.

The Championships, commencing at Wolverhampton racecourse and concluding at Lingfield Park on Good Friday, will comprise of six different races for 3 Year Olds, Fillies and Mares, Marathon, Sprint, Mile and Middle Distance horses.

Approximately 1500 races will take place across the Championship season at the UK’s All-Weather tracks at Lingfield Park, Wolverhampton, Southwell and Kempton Park Racecourses.

32Red join Ladbrokes, Coral and Bookmakers.co.uk in sponsoring the initiative, each with their own headline category sponsors of the All-Weather Championships:

32Red – The Three Championships

3 Year Olds (3YO), Fillies & Mares (FM), Marathon (M)

Bookmakers.co.uk – The Sprint Championships

Sprint Championships (SP)

Ladbrokes – The Mile Championships

Mile Championships (MI)

Coral – The Middle Distance Championships

Middle Distance (MD)

Each of the sponsors have indicated their support for the upgrading of races across the season and for increased total prize funds to boost the profile, reputation and prestige of All-Weather racing.

Jim Allen director of racing said: “We are very grateful for the support we have received from our four new sponsor partners. They all share in our vision to re-launch All-Weather Racing in Britain and improve the attractiveness and competiveness of the sport.”

Mark Quayle, head of marketing for 32Red.com commented “32Red.com has sponsored more than 1,500 horse races since 2004 and it was an obvious choice to add to this total with this great initiative.

“We find that horseracing offers us excellent commercial opportunities as we strive to provide our customers with the very best gaming experience on the web, combined with the opportunity to bet on horseracing and other sports through 32Red Bet”.

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