Betfair hits the radio waves

The online betting group Betfair has secured a reportedly six-figure deal with the British radio station TalkSport which will make the betting company the station’s official betting partner for weekend Premier League football coverage.
Coverage will include Match Day Live on Saturday afteroons, the popular Call Collymore football phone-in show and Sunday’s Jeremy Kyle and Football First shows.
Betfair recently replaced Betfred as Manchester United’s football betting partner .

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