Endemol UK and Virtue Fusion enter partnership

Endemol UK, a leader in entertainment programming has announced it has signed an exclusive brand and software licence agreement with global online bingo licensor Virtue Fusion (Alderney).
The exclusive deal licenses Virtue Fusion to develop a ‘Deal or No Deal’ bingo game, which will combine elements of the successful TV show and traditional bingo games. The innovative Deal or No Deal bingo game is scheduled to be rolled out on the Virtue Fusion network at the end of October.
Mecca, Paddy Power, bet365 and Sky have already confirmed they will host the game, with more operators to be announced in due course.
In addition to the Deal or No Deal agreement, Virtue Fusion (Alderney) has secured non-exclusive rights to produce mini-games, fixed odds games and scratchcard games for popular Endemol formats Deal or No Deal, Big Brother and Golden Balls.
Three unique progressive networked scratchcards will be available to Virtue Fusion operators from autumn 2009. The games will have the theme ‘Quick Scratch’ and will be in both mini- game and stand alone format.
Bob McCulloch CEO of Virtue Fusion said: “This represents a huge opportunity for our operators to partake in this exclusive contract. This deal with Endemol is further evidence of our determination to strengthen our product range and provide the tools with which to progress our business ahead of the competition”
Endemol UK’s Head of Products, Jurian van der Meer commented: “Deal or No Deal is one of Endemol’s biggest TV hits worldwide and I’m really excited to see it combined with bingo to create a new entertainment experience.  By partnering with Virtue Fusion to develop the game we’re able to distribute to some of the biggest operators in the bingo industry.”

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