Online bingo group sponsors TV soapie

One of the top UK online bingo companies, Tombola, has announced that from November this year they will be the new sponsor of the popular television soapie Emmerdale.
The deal was brokered by ITV Sponsorship, ITV Regional Sales and All Response Media on behalf of Tombola.
Emmerdale is one the UK’s TV faves with over 6.5 million regular viewers. The sponsorship deal will run until the end of January 2011 and includes broadcast sponsorship on ITV1, ITV2 and ITV3, online sponsorship at itv.com/emmerdale, interactive sponsorship, mobile interactive bumpers and licensing.
Phil Cronin, Chief Executive of Tombola said: “Sponsoring Emmerdale is a significant opportunity for Tombola. The show’s reach, the affection in which it’s held, and its values of drama, fun and community make it the ideal partner for the Tombola brand….with this sponsorship we hope to continue to build our community of players.”
Bhavit Chandrani, Sponsorship Manager, ITV said: “Emmerdale is one of ITV’s leading brands and one of the nation’s favourite soaps. We are delighted to have Tombola as sponsors until January 2011.”

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