The PartyGaming-powered Five Bingo website, owned by UK television network Five, is using web-only television to best promotional effect with a free mid-morning bingo show on weekdays.
The one hour show will be broadcast live, with 10 free bingo games on each episode.
The show is well timed to fill a television vacuum created by the end of the Bingo Night Live show and is very similar in concept. The Five Bingo website and the free bingo show will be integrated to increase site awareness and enable players to check results in realtime on the 90 ball games.
The shows will be extensively promoted on the main Five television channel.