Online casino in late night movie sponsorship deal

Top UK online casino 32Red has commenced a 12 month partnership with Channel 4, sponsoring Film4 television on both the 11pm and 1am film slots every night of the week.

The casino will use animated idents comprising of casino related imagery presented as an homage to one of film’s greatest visionaries; graphic designer and Academy Award winning filmmaker Saul Bass, a spokesman said Friday.

Film4 is the biggest dedicated film channel with a weekly reach of over 12 million individuals.

Rob Ramsey, partnership leader, Channel 4 said: “We are delighted to welcome 32Red on board as a sponsor of Channel 4. The ‘Late Night Film’ is very popular with our audience and we believe this partnership will be a great success”.

Mark Quayle, head of marketing at 32Red: “Late Night Film on Film4 was an obvious choice for us. It is the first of many major TV sponsorships for our flagship brand, 32Red Online Casino. We are confident that the association with such a strong brand will hugely increase the awareness of 32Red in the UK.”

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