Online casino opening UK operation

Mr Green.com, the award winning Swedish online casino founded by two of the Betsson pioneers, is expanding into the United Kingdom market, and has hired former Microsoft manager Kat McClure to head up the initiative.
“The UK market is hyper competitive and therefore we are happy to have such a talented and skilled country manager in Kat McClure to lead Mr Green’s entry into the market,” said Mikael Pawlo, managing director at Mr Green.
“Kat’s combination of recent experience with one of the world’s super brands and prior to that in the entrepreneurial environment of a startup ISP will prove very useful in establishing our brand in the UK.”
McClure was Dynamics Audience Marketing Manager for Microsoft, and also worked for successful start-up company Mistral Internet, where she was responsible for leading the marketing and PR for Mistral’s award winning high-speed ADSL and Hosting services.
She also has previous experience with the National Geographic Channel and BSkyB, where she was involved in both consumer and B2B marketing.
“Mr Green is already experiencing phenomenal success across the Scandinavian market, so when the opportunity came up to launch the brand in the UK, I jumped at the chance to replicate that success in the UK,” said McClure this week. “The forward thinking ethos of the company drew me to the role and I see this as a real opportunity to spearhead marketing campaigns that will launch and grow Mr
Green within the UK market.”
Mr Green management claims it will be the only online casino operator in the UK offering a diversity of games from four different casino software providers: NYX Interactive, Net Entertainment, Wagerworks and Betsoft Gaming.

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