Online scratchcard white label provider NeoGames and the Internet gambling group Online Domain Services Ltd have launched a new website branded Scratch.co.uk and focused on the United Kingdom market.
Neogames will fully manage the operation for ODS, which also has interests in Crown Bingo, BetUK.com, BetAsia.com, Totebet.com and Bookies.com.
“We are honoured to be working with such an experienced team at Online Domain Services Ltd and are convinced that with their tremendous experience in the online gaming industry we will turn Scratch.co.uk into a profitable local brand,” said Shay B. Joseph, CFO of NeoGames.
Joe Saumarez Smith, the UK representative of Online Domain Services Ltd, commented: “Online scratch cards are one of the fastest emerging online gaming segments. NeoGames is a market leader in this sector and together we can approach the UK market with an attractive scratch card offering. We believe the UK has the potential to be a very good market for online scratch cards and that Scratch.co.uk is a strong brand with great potential in the British market.”