Cryptologic widens its distribution net

The Dublin-based Internet gambling software developer CryptoLogic Limited has inked a strategic partnership deal with Orbis Technology Limited, a provider of interactive gaming and betting solutions. The agreement makes CryptoLogic’s top performing games available to the gaming brands in Orbis’ portfolio of customers through Orbis’ Fixed Odds Games (FOG) platform.
The partnership provides CryptoLogic with an additional distribution channel to expand the number of operators offering the company’s online casino games. In the first quarter of 2009, CryptoLogic expects to launch numerous games for SkyBet through the Orbis FOG platform, and other significant customers are expected to follow throughout the year through this channel. Orbis’ client list includes Skybet, Betfair, Paddy Power, Blue Square, and many other top companies in the business.
“The global Internet gaming market continues to grow rapidly, and that is why CryptoLogic’s strategy includes opening up new channels to market through the world’s leading operators,” said Brian Hadfield, CryptoLogic’s President and CEO. “CryptoLogic’s new partnership with Orbis Technology enhances both our position and our optimism as we revitalize our business for growth in 2009 and beyond.”
Orbis’ OpenBet software platform features a ‘one account, one wallet’ solution that allows operators to let their customers bet and play in multiple languages and currencies, across multiple products and platforms. Players can access the web, mobile devices, retail outlets, call centres and interactive digital television, all with a single log-in.
“Orbis is committed to offering its customers the greatest games and the most sophisticated solutions – and partnering with CryptoLogic strengthens our offering even more,” said David Loveday, Orbis’ CEO. “By working together, Orbis and CryptoLogic will provide a very attractive package to the world’s most recognized gaming operators.”

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