William Hill plc investors will be delighted by the predictions of the respected financial publication Barrons this week that shares of the British bookmaker could rise by as much as 30 percent as the company benefits from new in-store gaming machines and a growing online business.
The analysis was widely reported in the UK business press, along with the news that William Hill is also expected to receive a boost from the upcoming 2010 World Cup soccer tournament in South Africa midyear,
The company has nearly finished rolling out its electronic gambling machines, which have given its gross winnings a lift, Barron’s wrote in an article in its March 22 edition. The report also referred to the burgeoning online gambling business in which the betting group has invested considerably and is now reaping the benefits.