UK players will see a familiar land casino brand in the online environment soon following the signing of a white label agreement between Gaming Media Group’s b2b subsidiary InTouch Gaming and the Hippodrome Casino, owned by Simon Thomas of Beacon Bingo fame.
In addition to relaunching in Leicester Square in 2011, Hippodrome will have an online casino and poker presence later this year under the same brand, fully managed by InTouch.
Gaming VC has also signed with InTouch, although only for its marketing and player retention services, which will be deployed to boost business at Gaming VC’s range of internet gambling properties.