The UK-based online casino operation Totesport Casino.com launched a television advertising campaign in Britain this week featuring Argentinean football ace Marcos Perez.
According to the marketing publication Drum, the campaign was created for Totesport by the Birmingham agency KLM, and features 30 second TV spots on SKY, ITV 4, Dave, Virgin 1 and Bravo.
The creative was shot in Argentina and stars Perez in a series of hand juggling motions involving playing cards, dice and balls. He juggles the cards and eventually fans them out to reveal ‘totesportcasino.com’.