The Swedish founders of Betsson, Fredrik Sidfalk and Henrik Bergquist, saw the culmination of months of planning this week with the launch of their popular MrGreen.com online casino into the UK market under the country managership of Kate McClure.
The central concepts of the franchise – responsible (‘green’) gambling and entertainment are present in the venture, where players can set personal limits in terms of their deposits and wagers with a daily, weekly or monthly maximum.
Mrgreen.com offers a selection of Betsoft-powered casino games including roulette and blackjack, a host of video slots such as, The Slotfather, Hill Billy Haven and Tiki Treasure, Bingo, scratch cards, video poker and lottery offerings.
Already enjoying online success in Sweden, Norway, Austria and Finland, mrgreen.com is an award-winning site which has expanded into the UK to capitalise on what analysts predict will be a GBP1.6 billion UK internet gambling market this year.