New chief for Svenska Spel

The Swedish government’s gambling monopoly Svenska Spel has appointed its new Chief Executive Officer, ending a search that started in the middle of last year with the resignation from the post of Jesper Kärrbrink.The new incumbent, who commences her duties on February 1st 2009, is Meta Persdotter, formerly CEO of Swedish houseware and home furnishing company Duka AB.
Prior to her two years with Duka, Persdotter was sales and marketing manager at Stadium and held management positions at Ikea.
Welcoming Persdotter to the company, Svenksa Spel chairperson Margareta Winberg said, “We’re very pleased to be able to present Meta Persdotter as Svenska Spel’s new CEO.
“She has an excellent background in commerce and broad experience of developing both organisations and individuals, as well as customer service and various consumer-oriented business operations. These experiences, combined with excellent personal leadership qualities, will be extremely valuable to Svenska Spel.”
Persdotter said she was excited and inspired by the challenges ahead. “Svenska Spel is a very strong brand with a presence in Swedish society that few other companies can match. This is a position that we must be proud of, at the same time making sure that we improve it as best we can.
“I want Svenska Spel to continue to represent a healthy balance between exciting, entertaining games and measures to prevent various kinds of gaming-related problems,” explained Persdotter.
“We must also be equipped at all times to develop and improve our product range and our operations, so that we meet the demands that our customers and a changing world place on a company of Svenska Spel’s calibre.”

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