Asian live dealer success spurs Playtech into European markets

Online gambling software provider Playtech‘s live dealer online product has been so successful with Asian gamblers that it intends to target European punters with the product soon.
The company is apparently launch-imminent with a new European facing offering designed to meet the evolving needs of the European market and those of its licensees, operating from the Latvian city of Riga.
Roulette, Blackjack and Baccarat will be featured on the new site and players will be able to interact with dealers.
The Euro Live product will be powered by Playtech’s Information Management Solution (IMS), a platform that can either be run as a stand-alone product or combined with the classic casino and/or poker platforms in a single application, to offer players a variety of gaming alternatives.
“Playtech’s upcoming European facing live casino games reflect our commitment to continually broaden our product range and upgrade its quality,” says Playtech CEO Mor Weizer.” Expanding our Live Gaming offering is the natural next step for Playtech as we extend our reach and enhance the profitability of our licensees throughout Europe.”

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