Parlay joins Norsk Bingo in land bingo venture

Canadian bingo software provider Parlay Entertainment is branching out into the real world of bingo in addition to its respected virtual presence in the sector, in a partnership with Norsk Bingo AS. The two companies are introducing a new concept to some 30 land bingo halls throughout Norway involving touch screen tabletop kiosks.
In a statement this week, Parlay revealed that in the fall of 2008, Norsk deployed the first 20 of what will soon be 2 000 touch-screen tabletop kiosks. This is a new and innovative way for Norwegian players to access bingo online, while still in their favourite physical hall. All game play and access is controlled by radio frequency cards which let players activate their accounts and manage financial transactions. Players access a kiosk by simply flashing the card in front of it. From there they can play Parlay Bingo using a touch screen.
Perry Malone, CTO and co-founder of Parlay Entertainment, said: “Parlay has always been a leader in the online bingo industry. And we’re pleased to be part of this latest innovation. The collaboration between Norsk and Parlay sets a new direction for both the online and land-based bingo industries, and is further evidence of the wide-ranging convergence that is sweeping through this sector. An innovative offering like this can help reinvigorate the land-based industry, whilst at the same time bring online bingo to a wider audience.”
Norsk’s Lars Bakken Elvsveen agrees. “Norwegians have a great love for bingo and this gives them the opportunity to enjoy a new dimension of the game. Bringing Parlay’s online bingo games to our existing bingo halls is a winning combination for all. Players have more ways to play and win and we introduce the excitement of the electronic game to our traditional land-based players.”

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