7Stars snags Gala contract

The performance of London marketing agency The7Stars in promoting the Coral interactive brands so impressed Gala Coral that its involvement has been expanded to embrace Gala Interactive.

Following a competitive pitch, Gala Coral group has appointed the agency as its media planning and buying representative for Gala Interactive brands – Coral Interactive, Gala Bingo and Gala Casino.

The7Stars team will work with Gala Coral interactive teams to optimise media coverage and brand campaigns for Gala Coral interactive inventory.  The group’s interactive marketing spend is reported to be around GBP 5.5 million annually.

Phil Walker, the CMO for the group’s interactive interests, said that The7Stars has performed strongly for sister company Coral Interactive, and the same success is anticipated with Gala Interactive.

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